To help alleviate the food insecurity matter, we implemented a micro-economy program
called Be-Side You. Through this program, we distributed E-cards to impoverished
families, filled with credit, redeemable for food items at the neighborhood shops.
The idea behind using E-cards, instead of distributing cash or items, was to avoid
trespassing on people’s dignities, while giving them flexibility and autonomy in
procuring their household needs.
This initiative has also helped revitalize local economies, through supporting small shops
that are struggling to survive within the crisis.
To date, we have distributed more than 1000 cards, and continue our mission to reach
more at-risk families.