To help alleviate the food insecurity matter, we implemented a micro-economy program called Be-Side You. Through this program, we distributed E-cards to impoverished families, filled with credit, redeemable for food items at the neighborhood shops.

The idea behind using E-cards, instead of distributing cash or items, was to avoid trespassing on people’s dignities, while giving them flexibility and autonomy in procuring their household needs.

This initiative has also helped revitalize local economies, through supporting small shops that are struggling to survive within the crisis.