To help alleviate the food insecurity matter, we implemented a micro-economy program

called Be-Side You. Through this program, we distributed E-cards to impoverished

families, filled with credit, redeemable for food items at the neighborhood shops.

The idea behind using E-cards, instead of distributing cash or items, was to avoid

trespassing on people’s dignities, while giving them flexibility and autonomy in

procuring their household needs.

This initiative has also helped revitalize local economies, through supporting small shops

that are struggling to survive within the crisis.

To date, we have distributed more than 1000 cards, and continue our mission to reach

more at-risk families.

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